Nice to meet you
With over a decade of experience, I craft intelligent, scalable products that simplify complex systems. By integrating AI, automation, and purposeful design, I empower teams to innovate faster and work smarter.
How I work
Over the years, my approach has been shaped by both successes and failures — evolving into a set of principles that guide me through complexity, align teams, and lead to thoughtful, impactful solutions.
Listen before sketching, understand before solving
Good design disappears, great design empowers
Data informs, but empathy decides
Embrace constraints as creative catalysts
What I Built
Redesigned an AI-powered platform that helps advertisers optimize Google Ads — boosting ROI by 20% and reducing optimization time by 50%.
Designed an AI-driven tool for BOCHK that automates the comparison of loan documents — improving analyst efficiency and reducing manual errors.
A website design project focused on communicating Shenzhen's design vision through clean structure and engaging visuals.
A mobile solution that transformed how hotel guests connect, explore, and enjoy their stay.